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How TechFlow Got SOC 2 Certified in 29 Days

A YC-backed SaaS startup went from losing enterprise deals to closing $2M in new revenue—all in one quarter.

Key Results

29 Days
Time to Certification
vs. 6 months average
$4,995
Total Cost
vs. $28K quoted elsewhere
$2M
Deals Closed
In the next quarter

Company Overview

Industry
B2B SaaS - Workflow Automation
Company Size
15 employees
Stage
Pre-Series A (YC S23)
Location
San Francisco, CA

The Challenge

TechFlow was on a roll. After graduating from Y Combinator, they had strong product-market fit, happy customers, and growing revenue. But there was one problem: every time they got close to closing an enterprise deal, the security questionnaire arrived—and they had no answers.

In Q3 2024, they lost a $250K annual contract because they couldn't provide a SOC 2 report. The procurement team was clear: "We love your product, but without SOC 2, we can't move forward." This wasn't an isolated incident—they lost three more enterprise deals that quarter for the same reason.

The founders explored traditional compliance vendors, but the quotes were shocking: $25K-$30K annually, 6-month timelines, and complex processes that would consume their tiny engineering team. As a bootstrapped startup with limited runway, they couldn't afford either the cost or the distraction. They needed a solution that was fast, affordable, and required minimal engineering resources.

"We were losing deals every week. Competitors with SOC 2 were winning contracts we should have won. We knew we needed compliance fast, but every vendor wanted $30K and 6 months. We were about to give up when we found LowerPlane."

— Alex Chen, CEO & Co-founder, TechFlow

The Solution

TechFlow partnered with LowerPlane and achieved SOC 2 Type 1 certification in just 29 days through a structured, automated process.

W1

Week 1: Assessment & Setup

  • Free 20-minute readiness assessment revealed 70% compliance already in place
  • Connected integrations: AWS, GitHub, Okta, Slack in under 30 minutes
  • LowerPlane automated evidence collection from all connected systems
  • Identified 5 minor gaps to remediate (MFA enforcement, password policy, vendor tracking)
W2-3

Week 2-3: Gap Remediation & Documentation

  • Customized 12 security policies using LowerPlane templates (2 hours total)
  • Closed 5 compliance gaps with advisor guidance (4 hours engineering time)
  • Platform continuously collected and organized evidence—automatically
  • Conducted employee security awareness training
W4

Week 4: Audit & Certification

  • LowerPlane coordinated with auditor and provided all evidence in audit-ready format
  • Mock audit preparation ensured no surprises
  • Passed SOC 2 Type 1 audit on first attempt
  • Received official SOC 2 Type 1 report—29 days from start to finish

The Results

SOC 2 Type 1 certified in 29 days — 5x faster than traditional vendors quoted
Total cost: $4,995 — 83% less than competitors (saved $23K+)
Closed $2M in enterprise deals — in the quarter immediately following certification
Less than 10 hours of team time — engineering focused on product, not compliance
Now targeting Fortune 500 customers — compliance unlocked upmarket motion
Sales cycle reduced by 40% — security questionnaires no longer a blocker

"The ROI was immediate and undeniable. We closed three enterprise deals in the first month after certification—including the $250K account we'd lost before. LowerPlane didn't just get us compliant; they unlocked an entirely new market for us. The automation meant our engineering team spent less than 10 hours total on compliance work. Meanwhile, our sales team went from apologizing for not having SOC 2 to confidently closing deals with Fortune 500 companies. Best $5K we've ever spent."

— Jordan Martinez, CTO & Co-founder, TechFlow
Former Engineering Lead at Stripe

Key Takeaways

1

Most startups are 60-70% compliant already

If you're using modern SaaS tools (AWS, GitHub, Okta), you're closer to SOC 2 than you think. The gap analysis revealed TechFlow was 70% ready—they just needed to document it properly.

2

Speed matters for revenue

Every month without SOC 2 means lost deals. TechFlow's 29-day timeline meant they only lost one month of enterprise opportunities instead of six. Time to certification directly impacts your revenue trajectory.

3

Human guidance accelerates the process

While automation collected evidence, LowerPlane's compliance advisors provided strategic guidance on gap remediation, policy customization, and audit preparation—eliminating guesswork and delays.

4

Automation prevents errors and saves time

Manual evidence collection is error-prone and time-consuming. Automated evidence collection meant TechFlow's team spent less than 10 hours on compliance instead of the 100+ hours manual processes typically require.

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